Visual Identity
Visual Identity
Gallery
Gallery
Ritmi Agency Visual Identity
How ideas from a design book classic helped us create a distinctive yet easy-to-maintain visual identity for Ritmi, an indie music agency and event promoter from Vienna.
CLIENT
Ritmi Agency
CJVT, University
of Ljubljana
YEAR
2021
SECTOR
Music
Event Organisation
ROLE
Art Direction
Brand & Website Design
01
Context
Maintaining a consistent visual identity can prove to be a challenging task, even for large and experienced teams, let alone smaller ones, and is particularly evident for organisations lacking dedicated visual identity designers. While inconsistent visual identity won't ultimately send your brand into a tailspin, it's hardly the secret sauce for boosting credibility.
01
Context
Maintaining a consistent visual identity can prove to be a challenging task, even for large and experienced teams, let alone smaller ones, and is particularly evident for organisations lacking dedicated visual identity designers. While inconsistent visual identity won't ultimately send your brand into a tailspin, it's hardly the secret sauce for boosting credibility.
01
Context
Maintaining a consistent visual identity can prove to be a challenging task, even for large and experienced teams, let alone smaller ones, and is particularly evident for organisations lacking dedicated visual identity designers. While inconsistent visual identity won't ultimately send your brand into a tailspin, it's hardly the secret sauce for boosting credibility.
01
Context
Maintaining a consistent visual identity can prove to be a challenging task, even for large and experienced teams, let alone smaller ones, and is particularly evident for organisations lacking dedicated visual identity designers. While inconsistent visual identity won't ultimately send your brand into a tailspin, it's hardly the secret sauce for boosting credibility.
Distinctive Yet Simple
Distinctive Yet Simple
Distinctive Yet Simple
Nico and Flo, the founders of Ritmi, a booking agency and event promoter operating between Vienna and Berlin, faced a similar challenge. The size of their boutique agency could not fully support their big and ambitious vision at the time. Without dedicated designers on their team, they were in search of a simple and a bold solution for their frequent communication needs.
Nico and Flo, the founders of Ritmi, a booking agency and event promoter operating between Vienna and Berlin, faced a similar challenge. The size of their boutique agency could not fully support their big and ambitious vision at the time. Without dedicated designers on their team, they were in search of a simple and a bold solution for their frequent communication needs.
Nico and Flo, the founders of Ritmi, a booking agency and event promoter operating between Vienna and Berlin, faced a similar challenge. The size of their boutique agency could not fully support their big and ambitious vision at the time. Without dedicated designers on their team, they were in search of a simple and a bold solution for their frequent communication needs.
Challenge
Challenge
Challenge
We were commissioned to develop dynamic visual identity, capable of supporting multichannel communication. It needed to resonate with Ritmi's youthful and trendy target audience while remaining easy enough for a non-designer to maintain consistently.
We were commissioned to develop dynamic visual identity, capable of supporting multichannel communication. It needed to resonate with Ritmi's youthful and trendy target audience while remaining easy enough for a non-designer to maintain consistently.
We were commissioned to develop dynamic visual identity, capable of supporting multichannel communication. It needed to resonate with Ritmi's youthful and trendy target audience while remaining easy enough for a non-designer to maintain consistently.
02
Solution
When searching for a solution for the aforementioned challenge, we swiftly recognized that the most effective way for someone to successfully complete a task is by adhering closely to a predefined and meticulously specified set of rules, much like an algorithm.
02
Solution
When searching for a solution for the aforementioned challenge, we swiftly recognized that the most effective way for someone to successfully complete a task is by adhering closely to a predefined and meticulously specified set of rules, much like an algorithm.
02
Solution
When searching for a solution for the aforementioned challenge, we swiftly recognized that the most effective way for someone to successfully complete a task is by adhering closely to a predefined and meticulously specified set of rules, much like an algorithm.
02
Solution
When searching for a solution for the aforementioned challenge, we swiftly recognized that the most effective way for someone to successfully complete a task is by adhering closely to a predefined and meticulously specified set of rules, much like an algorithm.
Algorithm-like Solution
Algorithm-like Solution
Algorithm-like Solution
It didn't take us long to discover a relatable example: Josef Müller-Brockmann's 'Grid Systems.' Few books so broadly dissect the topic of consistency while leaving so little room for the reader's own interpretation as this graphic design classic. For the reasons mentioned, these principles served as project's inspiration.
It didn't take us long to discover a relatable example: Josef Müller-Brockmann's 'Grid Systems.' Few books so broadly dissect the topic of consistency while leaving so little room for the reader's own interpretation as this graphic design classic. For the reasons mentioned, these principles served as project's inspiration.
It didn't take us long to discover a relatable example: Josef Müller-Brockmann's 'Grid Systems.' Few books so broadly dissect the topic of consistency while leaving so little room for the reader's own interpretation as this graphic design classic. For the reasons mentioned, these principles served as project's inspiration.
Identity Building Blocks
Identity Building Blocks
Identity Building Blocks
A simple typographic grid, customized for various materials, established a clear set of rules to guide all subsequent decisions and relationships between visual elements. We adapted the grid for all communication channels, ensuring visual consistency across all platforms.
To maintain a minimalistic visual identity, we set distinct creative boundaries: a bold logo, prominent typography, and a distinctive color scheme. With only the most basic visual elements included, we created a straightforward rulebook for handling and handed it over to Flo and Nico for their use.
A simple typographic grid, customized for various materials, established a clear set of rules to guide all subsequent decisions and relationships between visual elements. We adapted the grid for all communication channels, ensuring visual consistency across all platforms.
To maintain a minimalistic visual identity, we set distinct creative boundaries: a bold logo, prominent typography, and a distinctive color scheme. With only the most basic visual elements included, we created a straightforward rulebook for handling and handed it over to Flo and Nico for their use.
A simple typographic grid, customized for various materials, established a clear set of rules to guide all subsequent decisions and relationships between visual elements. We adapted the grid for all communication channels, ensuring visual consistency across all platforms.
To maintain a minimalistic visual identity, we set distinct creative boundaries: a bold logo, prominent typography, and a distinctive color scheme. With only the most basic visual elements included, we created a straightforward rulebook for handling and handed it over to Flo and Nico for their use.
